The core of the site content was first published by Dr Ben Lane as an ebook in 2004 and a second edition was produced in 2005. Dan Fallon joined Ben in 2006 and together they founded What Green Car Limited, the UK's leading information guide to buying and owning a green car (HitWise 2010).
In 2010, the website and company rebranded to Next Green Car, which continues the former site's mission to help consumers to find and buy a greener car. Melanie Shufflebotham also joined the company as the third director, taking on the responsibility for sales and marketing.
For more information visit their website at www.nextgreencar.com