Low Carbon Expo 2011 has teamed up with TechnoPR, a specialist PR and marketing communications agency serving technology businesses, to support all of our exhibitors and seminar participants.
Show preview press releases for your website and the media
For just £195, gain maximum publicity with a professional news release issued ahead of the event. From a telephone or email briefing, TechnoPR will:
TechnoPR can create additional graphics or translations. The team can also produce your press pack for use at the show and follow-up with journalists relevant to your sector for post event publicity. Please contact them for a quotation.
Video news service
TechnoPR will be attending Low Carbon Expo 2011 and creating two-minute interview style videos for exhibitors to stream online as a marketing tool to improve your brand’s online visibility and Google ranking. To take part will cost just £295.
The benefits of the news report-based videos are that they can:
If required, TechnoPR can set up a YouTube channel for your business aligned to your corporate branding. Please contact them directly for a quotation.
For more details, contact Nayl D’Souza at TechnoPR on 01225 862206 or email email@example.com
TechnoPR, a specialist clean technologies PR and marketing communications agency, has been chosen to handle media relations for the first low carbon exhibition ever to be held in Wales.
Low Carbon Expo 2011, which will be taking place at Cardiff Motorpoint Arena on 16–17 September, will bring together businesses and consumers under one roof. With over 100 exhibitors and 3,000 visitors expected to attend during both days, the expo will be one of the largest events of its kind in the UK.
Peter Middleton, the founder of Low Carbon Wales which is organising the expo, commented: “We chose TechnoPR because of the team’s impressive credentials and experience within the clean technologies. They clearly understand our market, the technologies involved, and the media serving the renewable energy and environmental sectors.”
Bob Jones, Managing Director of TechnoPR, said: “We are delighted to have been selected as the media relations partner for Low Carbon Expo. It’s a perfect fit with the agency’s focus on this fast-expanding industry and media sector.”
A free seminar programme is planned at the event, tackling key issues affecting the UK’s low carbon economy. The discussion groups will provide a useful opportunity for delegates to network with industry peers. John Griffiths, Minister for Environment and Sustainable Development in the Welsh Government, is a guest speaker.
“We are confident that Low Carbon Expo will be a practical and professional event. As excitement continues to build, we look forward to sharing news of additions to our exhibitor list and speaker line-up in the days and weeks to come,” added Jay Doyle, Marketing Manager for Low Carbon Wales.
TechnoPR is an integrated marketing communications and public relations consultancy dedicated to helping technology businesses communicate clearly and effectively. Based in Bradford-on-Avon, UK, the agency provides a multi-lingual, global capability focused on business-to-business (B2B) communications for clean technologies, renewable energy, enterprise IT and other specialist technology sectors. The company's team includes dedicated web and search engine optimisation (SEO) specialists, video producers, graphics designers, translators, media planners, technology PR specialists and copywriters. For more information, please visit http://www.technopr.com
Nayl D’Souza, TechnoPR | Tel: +44 (0) 1225 862206 | E-mail: firstname.lastname@example.org
Shining a spotlight on our Exhibitors 27/07/2011
With so many diverse contributors to this year's Event, we thought we would share some of their profiles with you.
Elliott Group Limited – The World Leader in modular space and secure storage solutions. Website: www.elliottuk.com
Unrivalled experience, the widest product range and cost effective prices make Elliott the automatic choice when you need to hire portable cabins, toilets & fencing and kitchen & catering equipment.
As the world leader in modular space and secure storage solutions, Elliott understands the global implications of their business and is constantly seeking ways to maximise sustainability and minimise environmental impact as they work to meet the needs of customers.
With increasing demand from customers to develop a range of energy saving portable buildings, Elliott has responded with the Eco Future range of energy saving accommodation.
The Eco Future range is the market leader in energy saving portable buildings, significantly reducing both energy consumption and environmental impact by using the most energy efficient methods available. These modular units are available as stand-alone or multi-linkable versions to offer flexible and scalable space solutions.
Elliott’s commitment to sustainability is shown by their donation to Trees for Life towards the planting of sapling trees in the Caledonian forest of Scotland for every Eco-Future product hired.
Elliot will be displaying a life-size version of their Eco Future Unit at the forthcoming Low Carbon Expo 2011 on the 16th and 17th September. Visitors will be able to enter the Unit and see for themselves the benefits of utilising sustainable modular building solutions within their businesses.
RenewableUK and Energy & Utility Skills have published a new report indicating potential employment in the UK’s wind and marine energy sector by 2021. The study, Working for a Green Britain Vol 2, outlines possible market development scenarios in the renewable energy industries - high growth, medium and low.
Under the low growth scenario of 25.7GW of capacity, 44,000 jobs would be supported in the sector and its supply chain, up from 21,100 jobs in 2010.
The medium growth scenario sees 67,200 jobs created as wind and marine capacity reach 41.5GW.
The high growth scenario of 51.8GW requires 115,000 full-time employees working directly in the sector.
The study suggests the UK skills system is failing to supply new, qualified recruits to the labour market. It warns not addressing the issue could result in jobs being outsourced by non-UK companies and workers.
To achieve this growth the study says the UK needs clear incentives for private sector investment and to encourage a willingness among all parties to invest in the people and skills required to reinforce expansion.
Chief executive of Energy & Utility skills Tim Balcon said: “This research provides clear and compelling evidence of the need for government, employers, and the providers of skills to work in collaboration to meet the skills needs of this rapidly growing sector of the UK economy. No one organisation or company can achieve this on their own.”
First Minister Carwyn Jones has announced that Wales’ first full scale tidal stream energy generator has been given the go-ahead following the injection of £6.4m of EU funding.
The money will enable the £11m DeltaStream device, which will generate clean electricity from the tides off the West Wales coast, to be manufactured ready for a trial installation in 2012.
Backed by the European Regional Development Fund through the Welsh Government, the funding provides a vital source of support for Cardiff-based marine renewable energy company, Tidal Energy.
Announcing the funding, the First Minister said: “Investing in renewable energy technologies is vital to build a low carbon economy and help drive forward Wales’ ambitions to become a more sustainable nation.
“We are committed to promoting the generation of clean electricity while protecting our natural environment.
“There is huge potential for marine energy in Wales and projects like DeltaStream will not only help meet our energy targets, but will provide further opportunities for local communities as well as businesses, creating both environmental and economic benefits.”
To read the full article, please visit: http://tinyurl.com/4xd2gf7
Article courtesy of The Western Mail
Consumers must take control of their energy bills in order to improve the market in the short-term, energy secretary Chris Huhne has said.
Writing in the Daily Telegraph, he said that customers must take note of a 30-day notice of price rises and make savings by switching to cheaper tariffs.
This is an important step to take until the £110 billion of electricity investment needed by 2020 is made, which Mr Huhne states cannot come from the big six energy firms alone but must require "new blood" in the electricity market.
He added that reliance on fossil fuels must end with the help of new market reforms.
These include plans to ensure the security of energy supply by changing the way the UK contracts for its back-up electricity, that a carbon price floor is set and that long-term contracts are introduced to "remove uncertainty and make low-carbon energy more attractive".
An Emissions Performance Standard will also be introduced to limit the pollution of carbon from new fossil fuel-powered stations.
"Together, these reforms will secure our energy future," Mr Huhne said. "They will get us off the fossil fuel hook and on to clean, green and secure energy."
Article courtesy of Energy Saving Trust 21st July http://tinyurl.com/3wh3x5t
EEMS Accelerate, a consortium of small Britsh car makers, is helping to make the UK a leader in alternative fuels.
At 400,000 units per year, Britain's output of new vehicles is dwarfed by that of Germany, France, Spain and countless other countries outside Europe. As we continue to distance ourselves from the secondary economic sector, the health of our engineering, scientific and technology industries becomes ever more important.
Britain has long been a world-leader in automotive engineering, but the lack of locally owned, large-scale car manufacturers threatens to stifle our progress in the growing alternative fuels movement.
Our automotive engineers remain some of the most innovative and industrious in the world, though, so initiatives such as EEMS Accelerate are crucial for furthering the British future fuels sector. Energy Efficient Motor Sport (EEMS) is a consortium of niche British companies established in 2004 to encourage our motorsport and performance car industries to embrace sustainability.
"The thinking behind motorsport does translate to energy efficiency," says Marc de Jong, senior project consultant to EEMS Accelerate. "What is used to go faster in motorsport can be used to go farther in a sustainable road car. Several small British companies were working on electric vehicles, so we banded them together in a consortium."
The four outfits within the consortium are Delta Motorsport, Ecotricity, Lightning and Westfield. Their co-operation effectively increases individual manpower, because expertise is shared while they develop electric vehicles.
Article courtesy of The Telegraph Online http://tinyurl.com/3ccjrsk
Are Eco-friendly flights on the horizon? 15/07/2011
Last week Thomson announced the launch of a weekly flight to Palma, fuelled by old cooking oil. Henry Gass asks whether more sustainable air travel could finally be in sight As the eco-tourism industry grows, the aviation industry has been struggling to offer credible alternatives to carbon-heavy jet fuel for those looking keep their holidays green. But with the launch of Britain's first biofuel-powered commercial flight approaching, could package holiday giant, Thomson’s solution to the aviation problem be the one we've been waiting for?
The 232 passenger Boeing 757 is scheduled to leave 28th July, where two Rolls Royce engines will be powered with a 50-50 mixture of cooking oil and paraffin. Thomson did not have to make any changes to the engines in order to accommodate the new fuel. Both the airline and the Civil Aviation Authority insist the alternative fuel poses no safety risk, and that it shouldn’t cause any unusual smell. Thompson spokesman, Andy Cockburn, says cooking oil has ‘high sustainability potential,’ since it is a pure waste stream. ‘The environmental and social credentials of sustainable aviation biofuel, when done correctly, are undeniable,’ he adds.
To read the full article, please visit: http://tinyurl.com/63mbrdn
Article courtesy of The Ecologist
Running, a Low Carbon Business 13/07/2011
Peter Middleton, Managing Director of Low Carbon Wales, completes the LC Swansea Bay 5K on Tuesday the 12th of July. Despite the rain, Peter exceeded his previous best record while publically demonstrating sustainable transport to the gathered crowds
New Carbon Trust research shows consumer carbon footprint awareness increasingly drives brand choices
Recent Carbon Trust research has shown that consumer demand for lower-carbon products and services is growing, despite the tough economic climate. The research also reveals that consumers are more aware that the products they buy come at a high price in terms of carbon emissions across the supply chain. As a result, increasing numbers of people are prepared to change their shopping habits to help minimise this "embodied carbon" or carbon footprint associated with their purchases. In return, more and more leading businesses are responding to these changes by measuring and reducing their impact and engaging their customers in the debate.
The Carbon Trust figures also reveal that 45% of shoppers would be prepared to stop buying their favorite brands if they refused to commit to measuring their product's carbon footprint, a rate that has doubled over the past year from 22%. Brand loyalty is also at stake:56% of people would be more loyal to a brand if they could see at a glance that it was taking steps to reduce its carbon footprint.
In addition, the research shows that a large percentage of people are prepared to make lifestyle changes to reduce their impact on the environment if they don't have to pay more: 70% said they would follow simple energy-saving advice on product packaging to reduce their carbon footprint. A quarter would consider taking fewer overseas holidays.
To read the full article, visit: http://tinyurl.com/5rc5vbm
Article courtesy of The Guardian, Environment